YOU'VE NEVER HAD
«FOLLOW UP SIBERIA!» erases the barriers
«FOLLOW UP SIBERIA!» represents a special type of humanitarian events that promote cross-cultural interaction on the premise of international sports projects. The program goes beyond sports and stays out of politics, helping to overcome the artificial barriers between people of different cultural background while drawing attention to the remote region of the planet.
The aim of «FOLLOW UP SIBERIA!» is to let foreign guests explore the real Siberia which will open up to the world during several rounds of the project when multicultural teams will visit this place. All the participants of the program will become the Ambassadors of Siberia who upon returning home will tell their family, friends and followers about this fascinating region.
About the Project
Full name: “FOLLOW UP SIBERIA!” international cross-cultural digital project
Framework: the project includes 5 tours of international teams to Siberian cities
Duration: April 2018 – March 2019
Media partner: Euronews
“FOLLOW UP SIBERIA!” was launched by Nornickel to provide an opportunity for people from all around the world to visit Siberia and get to know the cultural, educational and sporting traditions of this region prior to the 29th Winter Universiade in Krasnoyarsk (2019).
“FOLLOW UP SIBERIA!” increases the recognition of this territory in the world via nature, sports and friendship.
The basis of the program is an international online contest.
Join the contest!
Siberia is much closer than you think. It is just 3 simple steps away:
- Step 1. Find “Siberia in Your City” – something that reminds you of Siberia or evokes associations with it.
- Step 2. Shoot a video or take up to 3 photos of this place or object.
- Step 3. Post these photos or videos to one or more of the following social networks: Facebook, YouTube or Instagram with the #FOLLOWUPSIBERIA hashtag.
The winners of the online contest will form the international teams coming to Siberia during the 4 rounds of the project. The best and most active of those will also visit the 29th Winter Universiade in Krasnoyarsk in March 2019.
The Euronews staff will follow up the participants closely, and TV segments covering the trip will be aired in 163 countries.more detailed
GLOBAL PARTICIPANTS MAPJoin the contest! Put a new spot on the map of your adventure!
The first “Follow Up Siberia!” tour organized by Nornickel took place on May 25-28, 2018, in the Siberian cities of Norilsk and Dudinka. It was a success in terms of fulfilling the aim of the project which is based on cross-cultural communication and exchange.
2nd roundThe second tour took place in Krasnoyarsk on August 24-28, 2018.
Among the highlights of the trip was the Krasnoyarsk City Day and Gornolyzhnik – an annual competition that takes place at the "Bobrovy Log" Funpark.
The third tour to Siberia took place in Chita from October 6 to October 9, 2018. The program of the tour was very active and sportive: it included a sightseeing tour across the city, archery and Buuz (meat dumplings) workshops, visit to Russia's oldest Buddhist monastery – Aginsky Datsan, as well as jeep riding, meeting interesting locals, etc.more detailed
The fourth tour of the «Follow Up Siberia» took 4 days from 14th till 17th of December 2019. More than 900 people from all around the world had joined the contest to have an opportunity to see the landscapes of Siberia. All the participants had been posting in their social accounts the sights of their native cities, resembling or eliciting associations with Siberia. The authors of the most interesting pictures won the tour.more detailed
5th round (visit to the Universiade)
The final tour is a special one because it assumes a visit to the 29th Winter Universiade in Krasnoyarsk (2019) by the most active team members of the first 4 rounds of the project. It is a major international sporting event and the main tournament in Siberia.
The company is the prime sponsor of the 29th Winter Universiade in Krasnoyarsk (2019) and partner of many major sports federations, clubs and teams.
2) post these photos and/or videos on your accounts on any of the following social networks (oneor more): Facebook, YouTube, Instagram or Weibo with the#FOLLOWUPSIBERIAhashtag. The posts should be accessible online until March 12, 2019.